Recently one of our clients, The Wine Connextion in North Andover, MA, was looking for an idea to increase wine sales. They were seeking a low cost concept to move impulse buys. One of our newest team members and our creative lead, Marwa Osman came up with the idea of creating a point of sale promotion that would push special occasion purchases. Anyone can bring a bottle of wine to a special occasion, but making it personal and adding a DYI approach can do a lot. We’re proud of this little idea and it has made a significant impact.